Project X is there for the moment when you want to grow, change or innovate, but don’t yet know where to start, how to approach it, or who you need.
About Arjan Kapteijns
Project X is the independent initiative of Arjan Kapteijns. Arjan has over twenty years of experience working at the intersection of brand, marketing, strategy and organization.
He supports organizations - from established brands to start-ups, scale-ups and public institutions - in navigating complex challenges where growth, change and innovation converge. That experience has led to one clear conviction: sustainable growth does not start with tools, campaigns or solutions, but with clear direction and the ability to make meaningful choices.
From this belief, Arjan developed brand- and concept-driven marketing into both a way of thinking and a way of working, helping organizations choose direction and make that direction actually work. This forms the core of Project X.
Previously, Arjan served as CEO of Saatchi & Saatchi | Leo Burnett and Publicis Groupe Netherlands, where he led creative renewal and digital transformation.
Alongside Project X, he is a Client Partner at VIM Group | Team Farner, supporting organizations through large-scale rebrand and brand-change trajectories: complex transformation processes where strategy, brand and operations come together.
As a lecturer, speaker and author, Arjan shares his insights on brand transformation and marketing innovation at national and international stages, conferences and in publications.
Invite Arjan to deliver a keynote, lecture or masterclass.